He encourages you to try out new platforms as they emerge-if you find something that works for you, stick with it. A practical way to do this is to post on a social media platform such as Instagram, Tumblr, or Youtube every day. Kleon advises you to make sharing a habit, preferably a daily one. Share your gratitude, share the facts, share when you’re asked, or hire someone to promote you, so you don’t have to talk about yourself.) Make Sharing a Habit Studies show that bragging-whether explicitly or implicitly (the “humble-brag”)-makes you less likable. (Shortform note: While it’s important to show your finished piece or pieces, it’s also important to steer clear of bragging about opportunities or successes you’ve had. Kleon claims there’s always a way to help people engage with your work at any phase. Share your memories of how a certain work came to be, or ask for constructive feedback. Kleon writes that if you have many finished works, tell people about opportunities you may have coming up: a gallery showing or a book reading, for instance. This kind of transparency makes you more accessible to people and helps them get to know you. If you’ve just finished a piece-show it, insists Kleon. Consider how you can ask relevant questions at any phase of your creative process to boost your audience engagement.) (Shortform note: Social media marketing experts find that asking questions is one of the best ways to get people to engage with your posts.
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